Colors are ubiquitous, they have their specificity in what they represent by giving human life vitality and at the same time certain messages. In this sense many large companies have used these colors in their businesses, identifying with what color conveys to people.
The selection of colors is of particular importance in terms of the design and marketing process of your business website. Their colors and tones create different emotional effects on the visitor psychology of your online business website and directly affect the visibility and success of your online business. Check out some of the main colors and their associated effects below:
RED: It is a color that stimulates emotions and can speed up human metabolism, increases respiratory rate and raises blood pressure. The influence of red on appetite growth is well known and for this reason it has been chosen to be used by many restaurants around the world. This type of color is not recommended for websites that require a high level of attention or readability. Major companies that use red in their logos are: “Mc Donald’s”,” YouTube”, “Lay’s”, “H&M”, “CNN”, “Nintendo”, “Red Bull”, “Toyota”, “Adobe”.
BLUE: The blue represents peace, honesty, decency and sincerity. Many businesses intend to use blue tones for their websites because it creates a sense of comfort and closeness to the visitor. Big companies that use blue in their logos are: “Facebook”, “Twitter”, “Pepsi”, “Word”, “Ford”, “Skype”, “Dell”, “Walmart”.
GREEN: Green is a relaxing color and is often associated with calm. Green color is closely related to nature and balance. Depending on the type of design, this color can provoke different effects on the visitor. Green may be the perfect choice for an environmentalist organization but it may work best for an e-commercial web site. Big companies that use green in their logos are: “Starbucks”, “Heineken”, “Spotify”, “WhatsApp”, “LACOSTE”, “XBOX”.
ORANGE: It’s the color of social communication and optimism. It stimulates creativity, enthusiasm and emotion. When used effectively, orange can be a perfect choice for artistic web pages. Big companies that use orange in their logos are: “CAT”, “Fanta”, “Gulf”, “NICKELODEON”.
PURPLE: Purple is associated with the imagination. It can reflect the creativity of a mind, but also it’s immaturity. It is a color that conveys a sense of femininity. The purple color is applied to websites that advertise mainly female products such as cosmetics or jewelry. One of the most popular companies using this color is Yahoo.
BLACK: Black is authoritarian and powerful because it can arouse strong emotions. Black represents power and authority. Used on the web site it represents knowledge and class. Black creates the image of professionalism and high security. Big companies that use black in their logos are: “Apple”, “Nike”, “Adidas”, “CHANEL”, “GUCCI”, “SONY”, “GILLETTE”.
In conclusion, there is no unique and definitive formula to the effect that colors can have on the reader because it can depend on the psychological state and mood of the reader / visitor of your website.
